Wholesome Wave Joins the Population Health Alliance
The nonprofit created to solve nutrition insecurity plans to deepen ties and forge partnerships with national leaders in population health management
Washington, DC, July 20, 2020 –(Digital Journal)– Population Health Alliance (PHA), the industry’s only multi-stakeholder professional and trade association solely focused on population health, today announced that Wholesome Wave (wholesomewave.org), a national leader in addressing nutrition insecurity through targeted motivating behavioral incentives, has joined the organization as a new member. The first organization to double SNAP benefits when used for fruits and vegetables, the first to implement produce prescription programs to combat chronic illnesses, and the first to use debit card technology to empower low income shoppers to purchase and consume healthier options.
“Effective dietary interventions that are patient-centered and scientifically evaluated present an enormous opportunity to improve health outcomes in a cost-effective way. Leading nutrition researchers have tied poor diets to upwards of $50 billion in healthcare costs nationally.” said Brent Ling, Executive Director at PHA. “Wholesome Wave has demonstrated an eagerness to innovate, a commitment to measurable results, and an ability to lead a national food-as-medicine movement. We are thrilled to have them join as new members and expect their contributions to inform the field in our collective pursuit of excellence in population health management.”
“Wholesome Wave has long appreciated the work of PHA in effectively advancing the principles of population health management. Our decade-plus record of success helping low-income people gain and act on affordable access to healthy fruits and vegetables and influencing federal nutrition policy aligns perfectly with the PHA mission. PHA’s work in building effective collaboratives by engaging key stakeholders and thought leaders is more important now than ever before.” said Michel Nischan, Co-Founder & Chairman at Wholesome Wave. “We look forward to robust participation with the alliance to ensure the principles of population health become imbedded in an evolved, preventive, effective, and equitable healthcare system.”
Wholesome Wave recently announced the launch of a nationwide search for a new CEO / Executive Director to who will build on the organization’s early success through their demonstrable success in healthcare setting and a commitment to shift the organization toward the healthcare sector by forging new strategic alliances and innovative approaches. Learn more about this opportunity by reaching out to Chief of Staff Natalia Feinstein.
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About Wholesome Wave:
When poverty and hunger strike, it’s not just about getting more food, it’s about getting the right food. Addressing food insecurity overshadows the real problem: nutrition insecurity. Nutrition insecurity leads to the diet-related conditions that are driving the highest rates of hospitalization and death, including those from COVID-19. Wholesome Wave was built to solve nutrition insecurity. Learn more at wholesomewave.org or find us on Instagram @wholesomewave
About the Population Health Alliance:
PHA represents stakeholders from across the health care ecosystem that seek to improve health outcomes, optimize medical and administrative spend, and drive affordability. Learn more at PopulationHealthAlliance.org or follow us on Twitter or LinkedIn.
Population Health Alliance
Brent Ling
202.737.5476
bling@populationhealthalliance.org
www.populationhealthalliance.org


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Mr. Buettner is an explorer, National Geographic Fellow, award-winning journalist and producer, and a New York Timesbestselling author. He discovered the five places in the world—dubbed Blue Zones—where people live the longest, healthiest lives. His articles about these places in The New York Times Magazine and National Geographic are two of the most popular for both publications.
Ms. Cooney provides strategic direction for the Centers three Pillars of Population Health – Clinical to Community Connections, Health Equity and the Social Determinants of Health, and Public Health Data Analytics and Informatics. Mary Ann previously worked for 14 years at the New Hampshire Department of Health and Human Services where she was Deputy Commissioner for the Department and Director of Public Health.
Mr. Scully is a General Partner in the Healthcare Group, having joined WCAS in 2004. Before joining WCAS, he was the Administrator of the Centers for Medicare and Medicaid Services (CMS) for three years and the President and CEO of the Federation of American Hospitals for six years. He also served as the Deputy Assistant to the President and as the Associate Director of OMB under President GHW Bush from 1989 to 1993, and has practiced law at Alston and Bird; Patton Boggs; and Akin, Gump, Strauss Hauer and Feld. He is a Principal at the Lincoln Policy Group.
Dr. Don Wright has served as the Deputy Assistant Secretary for Health and Director of the Office of Disease Prevention and Health Promotion (ODPHP) since January 2012. In this capacity, he leads coordination and policy development for public health and prevention activities within the Office of the Assistant Secretary for Health, U.S. Department of Health and Human Services. He is also currently the acting Executive Director of the President’s Council on Fitness, Sports & Nutrition.
Dr. Sidorov is a board-certified in general internal medicine physician with more than 25 years of experience in primary care, inpatient care, medical education and evidence-based practice. Jaan believes physician leadership throughout the continuum of care is the bedrock of value-based care delivery. He received his medical degree from Pennsylvania State University College of Medicine, and completed his internship and residency at the Dartmouth Hitchcock Medical Center in Hanover, New Hampshire. Jaan also served as a Chief Resident at Reading Hospital in Reading, Pennsylvania.
Dr. Ostrovsky is a practicing physician, social entrepreneur, and health policy expert who specializes in human-centered design, lean manage-ment, quality improvement, population health, and digital health. Dr. Ostrovsky was most recently the Chief Medical Officer for the Center for Medicaid and CHIP Services (CMCS), the nation’s largest insurer covering over 74 million people, annually.
Dr. Choice is vice president and medical director for physical medicine services at American Specialty Health (ASH). Dr. Choice oversees the Rehabilitation Services Clinical Quality Evaluation program and leads the content development, training and clinical quality processes for ASH’s musculoskeletal health and pain management products.
Ms. Forte is responsible for leading Tufts Health Public Plans expansion efforts. Prior to her current position, she was vice president of care management for all Public Plans members.
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Ms. Maljanian is an accomplished senior executive with more than 25 years of experience in the health care industry. Rose’s leadership experience
John Haughton MD, MS