Learn how empowering family caregivers (e.g., spouses and adult children) can achieve the Triple Aim for the 30% of Medicare Advantage plan members that have a cognitive impairment (e.g., dementia) or complex care needs. These members incur 65% of all hospitalizations, and more than 80% of all potentially preventable hospitalizations (PPH). This PHA Member Showcase webinar will provide a claims-based rationale for why family caregiver empowerment can be a valuable supplemental benefit for your members and will highlight results from Ceresti’s technology/coaching program.
About the presenter:
Dirk Soenksen, Co-Founder & Chief Executive Officer at Ceresti is a strategic results-oriented healthcare executive with over 25 years experience. Prior to Ceresti, Mr. Soenksen founded venture-backed Aperio and served in the positions of President/CEO/Chairman until its acquisition by Danaher/Leica Biosystems in 2012. He built a winning team that established Aperio as the recognized global leader in digital pathology, with a staff of 200, a rich portfolio of patents, healthy and growing revenue, multiple FDA clearances, and an installed base of more than 1,000 systems in 35 countries. He earned his AB degree in Chemistry from Bowdoin College, MSEE from the University of Pennsylvania, and his MBA from Pepperdine University.