3rd International Symposium
on Wellness & Chronic Care

Friday, October 25, 1:00 – 5:00 pm

The third International Symposium on Wellness & Chronic Care on October 25, a conference co-located with the CCA Forum 2013, will explore the globally competitive marketplace for wellness and care management and deliver practical strategies that apply across diverse care settings, cultural and regulatory environments. The presentations have a particular tilt towards concrete successful models, implementation matters, and assessment of programs to understand and demonstrate their value… across the street or across the Atlantic.


Agenda (Subject to change)
1:00 - 1:20 Welcome & Opening Remarks
1:20 - 2:05 Examine the Effectiveness of Embedding the “Asthma Family” Concept in Disease Management Programs

Practical Application: Get insights to an exceptional disease management program design manifesting a family mode in health coaching, as well as insights into broader system-level changes necessary to improve asthma patient care across the UAE.

  • Illustrate an unusual structure of an Asthma Disease Management Program.
  • Evaluate the outcomes of implementing a family approach in disease management programs.
  • Share a broader systems-wide evaluation with comparisons to international benchmarks that help to identify/inform more holistic health systems improvement interventions.

Lamis Masri, DMP 'Asthma Family' Program Leader, Daman National Insurance Company
David Hughes, MD, MPH, Senior Director, Healthcare Systems, Novartis International, AG

2:05 - 2:50 Strategy to Tackle Chronic Disease in Spain's Basque Country

Practical Application: Explore a successful approach to an international public-sector population health challenge.

  • Evaluate the comparative differences and similarities of health management efforts relative to current situation in Spain's Basque Country.
  • Investigate specific multi-disciplinary efforts to improve management of chronic disease in an international setting.
  • Demonstrate knowledge and awareness of steps necessary to fully affect positive outcomes in a public health setting.

Josep Carbo, Lead for Health Management in Europe, Africa and Latin America, Accenture
Michael Taylor, North America Managing Director, Health Management Consulting, Accenture0

2:50 - 3:05 Break
3:05 - 3:50 Health Care Market and Population Health Management in Brazil

Practical Application: The view of population health management in several companies in Brazil offers opportunities for US-based providers to decide on entering Brazil's market.

  • Understand the evolution of PHM in Brazilian companies and help US-based PHM providers in deciding to enter Brazil's market.
  • Demonstrate support from Brazilian subsidiaries in improving/launching local PHM programs.
  • Share past experience to help Brazilian companies to better implement PHM and at faster pace.

Andre Gibrail, MBA, Member of Board of Directors, Aliança para Saúde Populacional (ASAP)

3:50 - 4:35 Nail Down the Effective Combination of Corporate Health and Wellness Interventions in Middle East

Practical Application: Experience the rationale of “mix and match” interventions, constructing an efficient, adapted and multi modular corporate health and wellness program.

  • Outline two distinct models of corporate health and wellness programs.
  • Judge the outcomes of implementing two different concepts of corporate health and wellness programs.
  • Characterize the efficient combination of interventions for corporate health and wellness programs.

Doaa Alhaboby, Section Head disease management / Health support department, Daman National Health Insurance Company
Serine A. Mor, Project Manager for Corporate Wellness Program, Daman National Health Insurance Company

4:35 - 5:00 Closing Remarks