NEW THIS YEAR!
There is nothing more exciting than hearing from and rubbing elbows with those in the frontlines of one´s field. The CCA Forum 2013 Innovators Forum aims to do just that. A space outside of the constraints of an educational session, where industry leaders will give it all out, and pass the mic so that you get to ask some questions.
Thursday, October 24 - 3-4:15 pm - Princess Ballroom F-1
The employer’s role in promoting healthy lifestyles:
How to inspire employee engagement in health & wellness
Today’s abundant food environment, our evolution towards a more sedentary work life, and increased screen time at home position us on a trajectory toward increasing rates of overweight and obesity. Indeed, by 2030, estimates predict roughly half of all U.S. men and women will be obese. This trend has significant consequences for our nation’s health and our ability to have a productive workforce. The CDC estimates the cost of overweight and obesity in the U.S. to be $270 billion per year. Employers, insurers, and governments have key roles to play in turning the tide back against the rising obesity epidemic.
America’s employee-sponsored healthcare structure places a huge responsibility for addressing this issue on companies, and the known costs make it an issue of self-interest. The key to promoting lasting healthier lifestyles and achieving sustained weight-loss is engagement. Employers can influence employee engagement in behavior change by providing and supporting evidence-based behavioral modification programming and providing them with new technologies that meet them where they are, whenever they need targeted messages or support.
The work of Charles Duhigg and B.J. Fogg on habit formation and establishing daily routines helps individuals make mindful changes and then incorporate them into their daily lifestyle so that after time, they become mindless and second nature. Changing your desk space, your car, your living space into areas that promote healthy eating and healthy lifestyles can be the key “tiny little habits” that make individuals successful at long-term weight-loss. Environmental changes and healthy habit formation can be the keys to driving better health of employees, including those at risk for chronic conditions. Best practice examples and case studies can be shared so that audience members can learn from successful initiatives implemented at other employers and institutions.
VP, Marketing & Program Development
Zamzee's Innovator Talk
StickK's Innovator Talk
President, Weight Watchers Health Solutions
Mr. Watts is the President of Weight Watchers Health Solutions, which provides services to large and small employers nationwide at the workplace or online as well as currently expanding into broader alliances with health plans and major health systems. Mr. Watts also serves on the Steering Committee for Global Innovation and is a member of the company’s Executive Committee. He has also helped developed and launch programs focusing on tailored services for the Diabetes market during his tenure.
Prior to Weight Watchers, Mr. Watts was at Walgreens as Chief Innovation Officer, where he helped lead Walgreens into a more healthcare service driven business direction. Mr. Watts also served as Worldwide President of two Johnson & Johnson operating companies: McNeil Nutritionals from 2002 to 2005, where he lead the launch of Splenda, and McNeil Consumer Healthcare from 2005 to 2007, where he helped acquire the Pfizer OTC/Consumer Business. As General Manager of the core Soup division at Campbell Soup Company from 2007 to 2008, Mr. Watts also helped launch Select Harvest and V8 Soups. His early career experience was in brand management at both J&J and Nabisco.
Colin received a B.A. in history from Brown University in 1986; an M.A. in international relations from the University of Pennsylvania and an M.B.A. from the Wharton School of Business at the University of Pennsylvania, both in 1991.
VP, Marketing & Program Development, Zamzee
Dan Botwinick is Vice President of Program Development at Zamzee Co. He works with health care providers, clinics, schools and other partners to incorporate Zamzee as a digital health intervention into programs that focus on kids at-risk for obesity and sedentary behavior. Dan has an extensive career in the toy industry in product leadership roles, working on strategic initiatives for Cranium and creating products that inspire physical activity like Hyper Dash. Dan holds a B.A. in Child Development from Tufts University, an Ed.M. from the Harvard Graduate School of Education, and an MBA from Columbia Business School.
Jordan Goldberg is CEO and co-founder of stickK.com, a goal-setting website based on behavioral economics research conducted by co-founders and Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change. Jordan has been frequently interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS News Sunday Morning, and in The Wall Street Journal, The New York Times, and The Economist. A graduate of Yale University with a bachelor’s degree in American Studies, Jordan is also a recipient of the Yale School of Management’s Silver Anniversary Scholarship.