Webinar: 101: A Primer on Applying Behavioral Economics to Population Health Management
From October 30, 2014 12:00 pm until October 30, 2014 1:00 pm Save to calendar
The presentation will focus on the growing use of incentives and behavioral economics in healthcare, and how their sophisticated utilization can encourage behavior change. It will demonstrate how specific but fundamental behavioral economic theories and principles can be applied in a streamlined, online approach. We will explore how the timing, type, frequency, and framing techniques of incentive design can impact behavior. Lastly, the presentation will discuss the growing influence that peer accountability and social media can play in encouraging behavior change.
Jordan Goldberg, Chief Executive Officer and Co-founder
Jordan Goldberg is the co-founder and CEO of stickK.com, a goal-setting website based on behavioral economics research conducted by co-founders and Yale economists Ian Ayres (author of 11 books including NYTimes bestseller Super Crunchers and Carrots and Sticks, Fall 2010) and Dean Karlan (President, Innovations for Poverty Action). The website allows the public to utilize incentives and accountability to encourage behavior change, primarily in the health and wellness space.
Jordan’s experience places him at the forefront of applied behavioral economics harnessing social media trends, gaming, incentive design, and social/professional accountability to help individuals create lasting change. In December 2009, stickK began offering customized versions of its goal-setting platform to meet the specific needs of corporations including, but not limited to, employee wellness, innovative consumer engagement, energy, and financial goals.
Jordan has been frequently interviewed for print, television and on-line media, appearing on NBC’s TODAY Show and CBS News Sunday Morning, as well as The Wall Street Journal, The New York Times, and The Economist. He has also been a featured speaker at numerous professional events, including the Penn- CMU Annual Symposium on Health and Behavioral Economics, the CDC’s annual conference on Health Communication, Marketing, and Media, the Health Executive Leadership Network, the Harvard, Wharton and Yale Healthcare Business Conferences, and the annual conference for NARUC (National Association of Regulatory Utility Commissioners).
His prior experience includes founding another startup and consulting in real estate development and healthcare advocacy. A graduate of Yale University with a bachelor’s degree in American Studies, Jordan is also a recipient of the Yale School of Management’s Silver Anniversary Scholarship and is a 2007 fellow at the Yale Entrepreneurial Institute.
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